Examlex
What would be the value of discountRate after the following statements are executed?
double discountRate = 0.0;
Int purchase = 1250;
If (purchase > 1000)
DiscountRate = .05;
If (purchase > 750)
DiscountRate = .03;
If (purchase > 500)
DiscountRate = .01;
Else
DiscountRate = 0;
Predicting Behaviour
The process of forecasting individuals' actions based on factors such as past behavior, psychological tendencies, or situational variables.
Original Fishbein Model
An attitude model suggesting that an individual's attitude towards an object is a function of their beliefs about and evaluation of several of its attributes.
Descriptive Norm
Norms that convey information about what is commonly done in specific situations.
Immediate Setting
The direct physical environment surrounding an individual at any given time, which can influence behavior and perception.
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