To Test the Effectiveness of Changes in an Advertising Campaign,a

question 2

Multiple Choice

To test the effectiveness of changes in an advertising campaign,a marketing research firm decides to implement certain changes in Atlanta,other changes in Dallas,and no change to the ad campaign in Denver.With regard to the products in question,the purchasing propensities in the three cities are equal.What type of research design is the marketing research firm invoking?

• A)exploratory study design
• B)observational study design
• C)descriptive study design
• D)causal study design
• E)all of the above

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Definitions:

Taxes

Mandatory financial charges imposed by a government on individuals, businesses, and transactions to fund public expenditures.

Wages

Payments made to employees for their labor or services, typically calculated on an hourly, daily, or piecework basis.

Fiber Optic Cable

A technology that uses glass or plastic fibers to transmit data at high speeds and volumes with minimal loss, used in telecommunications and network infrastructures.