Suppose You Are Wanting to Contract with a Marketing Research

question 17

Short Answer

Suppose you are wanting to contract with a marketing research firm for a specific project.What criteria would you use in your selection process?

---

Definitions:

Plastics Industry

An economic sector involved in the production, distribution, and recycling of plastic materials and products.

Economic Profits

The excess of total revenues over the total costs (including both explicit and implicit costs) of a business.

Entrepreneurial Talent

The unique set of abilities, creativity and initiative needed to identify market opportunities and create new businesses.

Implicit Costs

The opportunity costs of using resources owned by the firm for its own production instead of earning revenue from these resources elsewhere.