A Market Researcher Wants to Know What Improvements to Make

question 16

Multiple Choice

A market researcher wants to know what improvements to make to restrooms in an upcoming redesign for a potential model aircraft. The researcher discovered a number of reports generated from customer complaints. Which of the following best describes the data?

• A) Secondary data provided primary research alternatives
• B) Secondary data may actually provide a solution to the problem
• C) Secondary data may help to clarify the problem
• D) Secondary data may alert the marketing research to potential problems or difficulties
• E) a and b
• F) c and d
• G) None of the above

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Definitions:

Data Collection

The process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes.

Solenoid Valve

An electromechanically operated valve used for controlling the flow of liquids or gases, commonly found in fluid power pneumatic and hydraulic systems.

Motor Starter Coil

An electromagnet in a motor starter that, when energized, creates the magnetic field to start or stop a motor.

Overload Relay Coil

A coil used in an overload relay to provide protection by breaking the circuit in case of excessive current flow.