Suppose a Market Researcher Consulted Multiple Information Sources Regarding the Addition

question 34

Multiple Choice

Suppose a market researcher consulted multiple information sources regarding the addition of a movie theater to a local community, and found the following: Percent of Local Movie Goers
2011 2011
Theaters within 10 Miles Local Audience Ticket Sales
Garland 18% 25%
Plano 22% 20%
Richardson 19% 10%
The studies were conducted via anonymous polls on city council website for the first two, but the third involved in person surveys of visitors entering and exiting the theater? Why should the researcher question the numbers in the website studies?

• A) age of the website studies
• B) how the information was collected
• C) inconsistency with how the information was collected
• D) sufficiency of the information collected
• E) purpose of the study

Evaluate the effectiveness of research techniques in analyzing social media data.

Understand the concept and importance of social intelligence in business.

Identify the four layers of the social intelligence system and explain their functions.

Recognize various research methodologies and their applications in social media.

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Definitions:

Asking Prices

The initial price set by the seller for a property, goods, or services, subject to negotiation.

Birth Weights

The weight of a baby immediately after birth, used as an important indicator of neonatal and potential future health.

Boxplot

A uniform method for showing how data is spread out, utilizing a five-number summary that includes the minimum, first quartile, median, third quartile, and maximum.

Local Hospital

A healthcare facility that provides medical and surgical treatment and nursing care for sick or injured people in a specific geographic area.