Starbuck's Keeps Records of Its Customers' Purchases Via Their Starbuck's

question 54

Multiple Choice

Starbuck's keeps records of its customers' purchases via their Starbuck's reward card and provides them with a coupon for a free drink after five purchases. This is an example of__________.

• A) an internal database
• B) data mining
• C) URL marketing
• D) database marketing
• E) none of the above

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Definitions:

Equitable Distribution

A legal principle used in divorce proceedings to fairly divide property between spouses.

Dividing Property

The process of allocating and distributing physical or intangible assets among parties, often occurring in contexts like divorce, estate planning, or dissolution of partnerships.

Divorcing Spouses

Individuals who are in the process of legally ending their marriage.

Petition for Divorce

A legal document formally requesting the termination of a marriage by one or both of the spouses involved.