Describe the Advantages to a Market Researcher Using Secondary Data

question 13

Essay

Describe the advantages to a market researcher using secondary data as a first step in their research process.

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Definitions:

Accounts Receivable

Money owed to a company by its customers for goods or services delivered but not yet paid for.

Inventory

Goods and materials that a business holds for the ultimate goal of resale, production, or utilization in manufacturing.

Net Cash

The difference between cash inflows and outflows within a given period.

Investing Activities

Financial transactions related to the acquisition or disposal of long-term assets and investments not included in cash equivalents.