Jiffy Lube Keeps Records of Its Customers and Notifies Them

question 12

Multiple Choice

Jiffy Lube keeps records of its customers and notifies them when it is time for an oil change.This is an example of _______.

• A)an internal database
• B)data mining
• C)URL marketing
• D)database marketing
• E)none of the above

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Definitions:

Cost of Goods Sold

An expense recorded to reflect the cost directly associated with producing the goods sold by a company.

Comparative Balance Sheets

Comparative balance sheets present the financial position of a company at two different points in time, allowing for analysis of changes and trends.

Inventory

The sum of all products and materials possessed by a firm, intended for either reselling or manufacturing.

Statement of Cash Flows

A financial report detailing the inflow and outflow of cash and cash equivalents for a business.