Starbuck's Keeps Records of Its Customers' Purchases Via Their Starbuck's

question 54

Multiple Choice

Starbuck's keeps records of its customers' purchases via their Starbuck's reward card and provides them with a coupon for a free drink after five purchases. This is an example of__________.

• A) an internal database
• B) data mining
• C) URL marketing
• D) database marketing
• E) none of the above

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Definitions:

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