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Behavioral Targeting Uses Online Data Only to Determine a Consumer's

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Behavioral targeting uses online data only to determine a consumer's habits.


Definitions:

Entering GPA

Entering GPA refers to the grade point average of a student at the time of admission or entry into a new educational institution or program.

Regression Analysis

A set of statistical processes for estimating the relationships among variables, often used to determine the strength and character of the relationship between a dependent variable and one or more independent variables.

Prediction Interval

A prediction interval indicates the range within which a future observation will fall with a specific probability, given what has already been observed.

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Typing speed measures how many words or characters a person can type in a specific amount of time, usually represented as words per minute (WPM).

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