How Can Data Mining Assist the Direct Marketer That Publishes

question 12

Essay

How can data mining assist the direct marketer that publishes a customized catalog for its customers?

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Definitions:

Customer Satisfaction

A measure of how products and services supplied by a company meet or surpass customer expectation.

Gas Consumption

The use of gas, typically natural gas or gasoline, as a fuel for various purposes including heating, electricity generation, and powering vehicles.

Negative Trait

A personality attribute that is considered undesirable or has a harmful impact on oneself or others.

Response Set

A pattern of responding to questions in a certain way regardless of the content, often seen in psychological tests or surveys.