When Wal-Mart Decided to Expanded Its Franchise to Japan, Why

question 22

Multiple Choice

When Wal-Mart decided to expanded its franchise to Japan, why would they have benefited from a focus group?

• A) Foreign consumers may have different needs
• B) Perception of cheaper shopping may involve cultural bias
• C) Shopping habits vary from country to country
• D) All of the above

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Definitions:

Soft Contact Lens

A type of contact lens made from soft, flexible plastics that allow oxygen to pass through to the cornea, providing comfort and corrective vision.

Hearing Aid

A device designed to improve hearing by making sound audible to a person with hearing loss.

Warranty

A guarantee provided by a manufacturer or seller regarding the condition of a product and a promise of repair or replacement within a specified period of time.

Side Rails

Metal or plastic guards that attach to the sides of a hospital bed to prevent patients from rolling out of bed and to assist them in repositioning themselves.