A Computer Developer Conducts a Focus Group with Three Different

question 18

Multiple Choice

A computer developer conducts a focus group with three different college campuses about how students and professors make use of their tablet. They decide to explore how much consumers would pay for upgrades or a new tablet to meet their needs. What kind of study would they need to do

• A) quantitative research
• B) qualitative research
• C) process analysis
• D) formal analysis
• E) none of the above

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Definitions:

Eternal Truths

refers to truths that are considered to be universally valid, regardless of temporal or cultural contexts.

Assumptions

Accepted beliefs or statements taken for granted without proof.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of conscious and unconscious experience as well as thought.

Pure Sociology

A theoretical approach in sociology that seeks to explain social phenomena in objective, universal terms, focusing on social structures and their functions.