When a Focus Group Moderator Debriefs the Client After the Final

question 56

Multiple Choice

When a focus group moderator debriefs the client after the final focus group,this is known as _______.

• A)third person technique
• B)brainstorming
• C)instant analysis
• D)groupthink
• E)none of the above

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Definitions:

Utility

The satisfaction or benefit derived by consumers from consuming a good or service.

Expected Utility

A concept in economics that represents the sum of utilities associated with all possible outcomes, weighted by the probability of each outcome.

Utility

A measure of the satisfaction or happiness that consumers get from consuming goods or services.

Probability

A measure of the likelihood that an event will occur, quantified as a number between 0 and 1.