Disadvantages of Depth Interviews Relative to Focus Groups Would Not

question 17

Multiple Choice

Disadvantages of depth interviews relative to focus groups would not include which of the following?

• A)depth interviews cost more
• B)time devoted to an individual respondent is less in-depth interviews
• C)no group dynamics effect
• D)depth interviews are more physically exhausting to interviewer, who doesn't cover as much topical ground
• E)All are disadvantages of depth interviews relative to focus groups.

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Definitions:

Episodic Memory

Explicit memory of personally experienced events; one of our two conscious memory systems (the other is semantic memory).

Hippocampus

A major component of the brain in humans and other vertebrates, involved in the consolidation of new memories and in spatial memory that enables navigation.

Amygdala

A region of the brain known for its role in emotion regulation, emotional learning, and forming emotional memories.

Frontal Lobes

Regions of the brain involved in decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.