Which of the Following Is Not a Reason Surveys Have

question 54

Multiple Choice

Which of the following is not a reason surveys have a high rate of usage in marketing research?

• A)the need to know why certain things are done or not done
• B)the need to know who does certain things
• C)the need to explain cause and effect relationships
• D)the need to know how consumers make decisions
• E)All are reasons for the high rate of usage of surveys in marketing research.

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Definitions:

Uncertainty

A situation where the outcome, extent, or implications of an event or condition are unknown or unpredictable.

Discount Rate

The interest rate used to discount future cash flows of a financial instrument to obtain the present value.

Purchased Goodwill

An intangible asset that arises when a company acquires another business for more than the fair value of its net identifiable assets at the acquisition date.

Market Value

The existing rate at which an asset or service is offered for buy or sell within the marketplace.