Surveys Have a Low Rate of Usage in Marketing Research

question 35

True/False

Surveys have a low rate of usage in marketing research compared to other means of data collection.

---

Definitions:

Fixed Costs

Expenses that do not change in proportion to the level of activity or production, such as rent, salaries, and insurance premiums.

Contribution Margin

The amount by which sales revenue exceeds variable costs, helpful in determining the profitability of individual products or services.

Fixed Costs

Expenses that do not change in total despite fluctuations in production or sales levels, such as rent, salaries, and insurance premiums.

Break-Even Point

The point at which total costs and total revenue are equal, resulting in no net loss or gain, and where the business is essentially covering all its costs.