Web Communities Provide Researchers with Access to Brand Advocates, Emotionally

question 21

True/False

Web communities provide researchers with access to brand advocates, emotionally invested in the company's success.

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Definitions:

ERG Theory

A motivation theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth.

Physiological Well-Being

A state of physical health and functioning that allows an individual to perform daily activities without limitations or distress.

Maslow's Hierarchy

A theory of psychological motivation based on a hierarchy of needs, from basic survival needs to self-actualization.

Lower-Order Physiological Needs

Basic human necessities such as food, water, shelter, and sleep that are essential for survival.