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What Is Ethnographic Research and List at Least 5 Advantages

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Essay

What is Ethnographic research and list at least 5 advantages of it in marketing research?


Definitions:

Margin

The difference between the selling price of a product and the cost of producing it, often expressed as a percentage of the selling price.

Optimal Quantity

The quantity of a good or service that maximizes efficiency or utility, often where marginal cost meets marginal benefit.

Sweatshirt Production

The process of creating sweatshirts, involving the selection of materials, design, and manufacturing.

MB < MC

This indicates a scenario where the marginal benefit of producing or consuming one more unit of a good is less than the marginal cost of producing that additional unit.

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