A Market Research Project Is Engaged to Determine Whether Price

question 66

Multiple Choice

A market research project is engaged to determine whether price points for Apple's iPads should change with the release of the new model. The researcher decides to expose control groups to three separate prices and records the sales made at each of those price points. Which variable in this scenario is the treatment variable?

• A) control group
• B) product bias
• C) price
• D) none of the above

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Definitions:

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