A Survey Question Asks Respondents to Rate Starbucks Coffee on a Continuum

question 28

Multiple Choice

A survey question asks respondents to rate Starbucks coffee on a continuum from bitter to sweet.What type of scale is being used?

• A)Likert
• B)semantic differential
• C)itemized rating scale
• D)graphic rating scales
• E)none of the above

---

Definitions:

Climbing Behavior

Can refer to the literal climbing activities of animals and humans or metaphorically to the behaviors used by individuals to "climb" socially or professionally.

Fear of Heights

An anxiety disorder characterized by an irrational and excessive fear of heights, known clinically as acrophobia.

Flooding

A psychological treatment method where an individual is exposed to their phobia or stressor in full intensity from the start, to help them overcome their anxiety or fear.

Abuse Their Children

The act of causing physical, emotional, or psychological harm to one’s own offspring through neglect or intentional maltreatment.