Suppose You Were Evaluating Preferred Attributes in an Automobile

question 17

Multiple Choice

Suppose you were evaluating preferred attributes in an automobile.You are to distribute 100 points in terms of how important each attribute is to you,as follows:
____styling
____handling
____horsepower
____towing capability
____economy
100% TOTAL
This scale illustrates which kind of technique?

• A)constant sum
• B)purchase intent
• C)rank order
• D)semantic differential
• E)none of the above

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Definitions:

Exercise Price

The predetermined price at which the holder of an option can buy (call) or sell (put) the underlying asset.

Split Factor

A term used in finance to describe the ratio by which a company's existing shares are divided into a larger number of shares, affecting a stock's price by making it more affordable without changing the company's market capitalization.

American Call Option

A type of call option that can be exercised at any time up to the expiration date, giving the holder the right to buy the underlying security at the strike price.

Exercise Price

The cost at which an option's holder has the right to purchase or sell the asset underlying the option.