Marketers Sometimes Measure Constructs That Do Not Have a True

question 24

True/False

Marketers sometimes measure constructs that do not have a true zero point.

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Definitions:

Psychological Disorders

Mental disorders characterized by patterns of thought, feeling, and behavior that are distressing, disruptive, and not considered culturally normative.

Validity

The extent to which a test, assessment, or measurement accurately reflects or assesses the specific concept it is intended to measure.

Behaviorists

Psychologists who focus on observable behaviors and the ways in which they are learned, rather than on cognitive or emotional states.

Objective Tests

Standardized assessments that measure an individual's knowledge, abilities, or mental state through a set of questions with predetermined correct answers.