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Marketers Are Typically Interested in Measuring Observable Constructs

question 28

True/False

Marketers are typically interested in measuring observable constructs.


Definitions:

Conscientiousness

A personality trait characterized by organization, dependability, and discipline.

Neuroticism

A personality trait involving a long-term tendency to be in a negative emotional state, such as anxiety, depression, and emotional instability.

Big Five Trait Dimension

A psychological framework that characterizes human personality using five wide-ranging dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Neuroticism

A personality trait characterized by a tendency towards anxiety, moodiness, worry, and jealousy.

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