Open-Ended Questions Are Often Necessary Even in Surveys Whose Major

question 4

Short Answer

Open-ended questions are often necessary even in surveys whose major objective is to produce quantitative data. Given the open-ended responses below, which answers would you discard?
QUESTION: What do you like about McDonald's French Fries compared to other restaurant French fries?
Responses: I like that they are
1) Saltier
2) Crisper
3) Fresher and hotter
4) Crunchy
5) I don't eat them
6) I don't like them
7) Burger King's are better
8) Depends on when they were cooked
9) Super sized
10) Salty
11) Messy
12) Hot
13) Crunchy
14) Greasy
15) Ewww

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Definitions:

Regulated Monopolies

Companies that are the sole provider of a product or service in a market, but their operations are regulated by government entities to ensure fair practices.

Intellectual Property

A category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce.

Interstate Commerce

Trade, traffic, or transportation involving the crossing of state lines within a country, especially under federal regulation in the United States.

Regulation

Rules or laws designed to control or govern conduct, often imposed by governmental agencies.