A Car Dealership Has Been Working to Increase the Number

question 73

Essay

A car dealership has been working to increase the number of corporate clients leasing vehicles from them. Their three-month campaign hasn't produced a high correlation between the costs of their marketing versus the number of leases. The manager is uncertain whether it's a bad venture or the result of a poor sales effort. His marketing manager points out that they have a database of information including leads, call backs, number of requests for leasing options and a list of new clients in addition to previous corporate clients all broken down by the sales lead. What kind of analysis would best assist the manager in making a final decision about the marketing efforts?

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Definitions:

Demand Shifts

Demand shifts occur when the overall demand for a product or service increases or decreases due to changes in consumer preferences, income levels, prices of related goods, and other factors.

Technology Changes

The process of innovation and improvement in technology, affecting productivity, efficiency, and society's overall way of life.

Depression Phase

An economic downturn marked by a long period of decline in GDP, high unemployment, falling prices, and reduced levels of trade and investment.

Unemployment Rate

The percentage of workers who are jobless and actively seeking positions.