Beans Coffee & Cocoa Company Makes and Sells a Chocolate-Flavored

question 48

Multiple Choice

Beans Coffee & Cocoa Company makes and sells a chocolate-flavored coffee drink under the name "CoCoCafe." Darkroast Java, Inc., later markets a similar tasting drink under the name "KoKoKafe." This is most likely​

• A) ​copyright infringement.
• B) ​patent infringement.
• C) ​trademark infringement.
• D) ​a theft of trade secrets.

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Definitions:

Resellers

Businesses or individuals that purchase goods for the purpose of selling them again rather than consuming or using them.

Inside Order Takers

Inside order takers are sales personnel who receive and process orders from customers, primarily within the company premises, without actively engaging in outside sales activities.

Salesclerks

Employees in retail environments who assist customers with finding products, answering questions, and processing payments.

Sales Orientation

A business approach that prioritizes selling products and services over understanding or meeting the actual needs and desires of the customers.