John Jones Decides to Use His Personal Name for a Line

question 33

Multiple Choice

John Jones decides to use his personal name for a line of clothing he is developing. Whether or not the name John Jones acquires a secondary meaning will depend on

• A)how extensively John markets his line of clothing.
• B)the market for John's line of clothing.
• C)the number of clothing sales John makes.
• D)all of the choices are correct.

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Definitions:

Valdez Oil Spill

A major environmental disaster that occurred when an oil tanker spilled millions of gallons of crude oil into Alaska's Prince William Sound in 1989.

Business Ethics

A process or theory in which companies are expected to conduct their business in an open and honest way to gain market acceptance and build a solid reputation.

Global Compact

A United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies and to report on their implementation.

Non-Profit Organization

An organization dedicated to furthering a particular social cause or advocating for a shared point of view, typically exempt from paying income tax.