Examlex
Inadequate consideration always indicates undue influence.
Psychographic Variables
Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.
Segmentation Bases
Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.
Psychographic Segmentation
A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.
Subjective Mental Attributes
Personal, individual characteristics or perceptions that are influenced by one's own mind and experiences.
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