Robert Owns Textbooks Plus,a Sole Proprietorship That Sells Textbooks

question 24

Multiple Choice

Robert owns Textbooks Plus,a sole proprietorship that sells textbooks.When Robert dies,Textbooks Plus will

• A)be automatically dissolved.
• B)pass directly to his oldest child.
• C)pass directly to the state.
• D)be evenly divided among all Robert's heirs.

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Definitions:

Aim of Marketing

The primary goal of marketing activities, which is to identify and meet the needs and wants of customers profitably.

Customers

Individuals or entities that purchase goods or services from a business, playing a central role in its success.

Value

The importance, worth, or usefulness of something to a consumer, often influencing their purchasing decisions.

Ethical Firms

Companies that operate in ways that are morally right, adhering to principles of fairness, honesty, and respect for individuals and the environment.