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Special Exercises
Most people begin learning management skills while they are children,as members of a family.Pat and Frank are parents of Louisa and Michael.Match the activity with the role.You may use a response once,more than once,or not at all.
-Pat buys a new watch
Micro Variables
Small-scale factors that can affect a business or research outcome; often specific to a particular area or sector.
Demographic Variables
Characteristics of populations used in market research, such as age, gender, income, and education, to segment markets.
Global
Pertaining to or involving the entire world; often used in the context of businesses that operate internationally.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
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