Managers Can Disregard the General Environment Because It Is Vague,imprecise,and

question 99

True/False

Managers can disregard the general environment because it is vague,imprecise,and long term.

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Definitions:

Product Development

The complete process of bringing a new product or service to market, from initial concept through design, manufacturing, and launch.

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies.

Prospective Buyers

Individuals or entities showing interest in purchasing a product or service, being considered potential customers by sellers.

Marketing Action

Any strategy or activity undertaken by a company to promote its products or services and achieve its marketing objectives.