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Blogs Are Used by Companies to Post Customer Feedback

question 85

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Blogs are used by companies to post customer feedback.This is a method of environmental scanning and


Definitions:

Affective Component

A component of attitude that reflects what a person feels about the issue at hand—his or her like or dislike of something.

Psychological

Pertaining to the mind or mental processes, affecting or involving the psychological state.

Lululemon Customers

Lululemon customers are individuals or groups who purchase athletic apparel and accessories from the Lululemon brand, known for its yoga and fitness-related products.

Culture

The shared beliefs, values, norms, and practices that define a group of people or a society.

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