Which of the Following Is the Least Intense Level of International

question 49

Multiple Choice

Which of the following is the least intense level of international business strategy?

• A) Importing/exporting strategy
• B) Joint venture
• C) Licensing strategy
• D) Direct investment
• E) Global sourcing

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Definitions:

Marketing Mix

The blend of product, price, place, and promotion strategies used by a company to market its products or services effectively.

Promotional Mix

The combination of marketing tools used by a company to promote its products or services effectively.

Personal Selling

A direct marketing approach where salespeople personally interact with potential customers to build relationships and promote sales.

Public Relations

The practice of managing and disseminating information from an organization to the public to shape its image.