Examlex
Stability can be viewed in two ways⎯as the ability of a given government to stay in power in the country and as the permanence of government policies toward business.A country that is stable in both respects is preferable because managers have a higher probability of successfully predicting how government will affect their businesses.
Competitive Parity Method
A marketing budgeting strategy where a company's spend is in line with its competitors to prevent market share loss.
Social Personality
Represents an individual's or brand's persona as projected or perceived on social media platforms.
Social Persona
An online identity a person adopts in social networks and digital platforms, which may differ from their real-life personality.
Competitive Parity Method
A budgeting strategy in marketing where a company allocates budget based on competitors' spending to maintain parity or competitiveness in the market.
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