Who Is Responsible for Identifying,analyzing,and Recommending Program Alternatives;developing and Submitting

question 182

Multiple Choice

Who is responsible for identifying,analyzing,and recommending program alternatives;developing and submitting budgets;and finally putting plans into action?

• A) Top-level managers
• B) Middle-level managers
• C) The planning staff
• D) Line managers
• E) Marketing staff

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Definitions:

Market Attractiveness

The degree to which a market is appealing to a company, considering factors like size, profitability, and competition.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Market Attractiveness

An evaluation metric used to assess the potential for profit and success in a particular market or segment, considering factors like size, growth, and competition.

Product Quality

A measure of the inherent or assigned characteristics of a product that determines its degree of excellence compared to others of a similar nature.