Who Has the Formal Authority and Responsibility for an Organization's

question 5

Multiple Choice

Who has the formal authority and responsibility for an organization's management?

• A) Line managers
• B) Chief executive officer
• C) Board of directors
• D) Planning staff
• E) Executive committee members

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Definitions:

IMC Audit

A comprehensive evaluation of an organization's Integrated Marketing Communications tactics and strategies to ensure alignment with its goals and effectiveness in the market.

Promotional Mix

The combination of different marketing communication tools used by a company, such as advertising, public relations, and sales promotions, to achieve its marketing objectives.

Consumer Content

Content created and shared by consumers about a product or service, often through social media or other online platforms, which can influence potential customers.