The Two Most Common Types of Operational Plans Are

question 118

Multiple Choice

The two most common types of operational plans are

• A) long-range and short-range.
• B) functional and hierarchical.
• C) standing and single-use.
• D) policies and programs.
• E) contingency and integrated.

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Definitions:

FAB

Stands for Features, Advantages, and Benefits; a sales approach focusing on presenting the features of a product, its advantages over competition, and the benefits it provides to the consumer.

Marketing Plan

A comprehensive document outlining a company's overall marketing strategy, including marketing objectives, target markets, and tactics for achieving those objectives.

FABs

Features, Advantages, and Benefits; a sales and marketing technique that highlights a product's features, explains its advantages, and outlines the benefits it offers to the potential customer.

Marketing Plan

A strategic document outlining a company's advertising and marketing efforts for a specified period, including goals, target markets, and initiatives.