Turner Broadcasting Was Looking for a Source of Movies to Show

question 153

Multiple Choice

Turner Broadcasting was looking for a source of movies to show on its various cable television stations.When Turner purchased a movie studio with its vault of old movies,it was an example of a(n) ____ diversification strategy.

• A) related
• B) integrated
• C) unrelated
• D) functional
• E) institutional

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Definitions:

Explicit

Information or content that is stated clearly and in detail, leaving no room for confusion or interpretation.

Implicit

Implied or understood though not directly expressed; involving attitudes, beliefs, or reactions that are automatic and unconscious.

Conformity Studies

Research investigations that explore the extent to which individuals will change their behavior, attitudes, or beliefs to align with group norms.

Solomon Asch

A psychologist known for his research on conformity, including the famous Asch conformity experiments.