Dell Was Once a Dominant Brand in the PC Market,commanding

question 10

Multiple Choice

Dell was once a dominant brand in the PC market,commanding high prices.Now Dell is sold in Wal-Mart.This strategy is called

• A) prospector.
• B) defender.
• C) reactor.
• D) rescuer.
• E) analyzer.

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Definitions:

Substitution Effect

occurs when consumers replace more expensive items with less costly alternatives as their relative prices change.

Diminishing Marginal Utility

A concept in economics stating that as a person increases consumption of a product, there is a decline in the marginal utility (satisfaction or benefit) that person derives from consuming each additional unit of that product.

Calorie Counts

The measurement of energy provided by food and drink, important for managing dietary health and weight control.

Consumer Behavior

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.