Kmart Has Struggled for Years Competing with Wal-Mart and Target

question 41

Multiple Choice

Kmart has struggled for years competing with Wal-Mart and Target.It tried celebrity labels,but that did not help.It cannot lower prices as low as Wal-Mart,because it does not have the distribution expertise.This is an example of a(n) ____ strategy.

• A) prospector
• B) defender
• C) reactor
• D) rescuer
• E) analyzer

---

Definitions:

Mental Health

A level of psychological well-being, or an absence of mental illness.

Physical Health

The overall condition of an individual's body, including the absence of disease and the state of physical fitness.

Negative Reinforcement

The strengthening of a response (increases in frequency) because it is followed by the removal of a (presumably) unpleasant stimulus.

Control of Antecedents

The management or manipulation of factors that precede and potentially trigger certain behaviors or reactions, used as a strategy in behavior modification.