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Match the Following

question 27

Multiple Choice

Match the following.You may use a response once,more than once,or not at all.
-Range of markets in which the organization will compete


Definitions:

Supply Chain

The network of all entities involved in producing and delivering a product or service to the consumer, including suppliers, manufacturers, and retailers.

Allocation

The process of distributing resources or items to specific areas, activities, or tasks based on a plan or system.

Bullwhip Effect

A phenomenon where fluctuations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.

Trade Promotions

Marketing activities intended to increase demand for products by offering incentives to retailers and distributors.

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