You Have Recently Been Hired to Manage the International Marketing

question 152

Essay

You have recently been hired to manage the international marketing division of a large company.Your first job will be to revamp the marketing campaigns for three different products that your firm markets internationally.You feel that you need input from a variety of people to accomplish your goal,so you have decided to use groups.Briefly describe the group decision-making technique(s)you plan to use to accomplish your goal.

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Definitions:

Unsecured Creditors

Creditors who have lent money without taking collateral. If the borrower defaults, these creditors stand behind secured creditors in the priority of claims.

Stockholders

Investors who own shares of stock in a corporation, holding a claim on its assets and earnings.

Spin-off

The creation of an independent company through the sale or distribution of new shares of an existing part of a parent corporation.

Equity Carve-out

A strategy where a parent company sells a minority interest of a subsidiary to outside investors while retaining control.