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Self-Actualization Needs
The highest level in Maslow's hierarchy of needs, representing the fulfillment of personal potential and self-realization.
Consumer Involvement
Refers to the degree of interest and engagement a consumer has with a product or service, influencing their purchasing decisions.
Novel Stimuli
New or unfamiliar objects, events, or situations that attract attention and may elicit responses from an individual or a system.
Motivation
The psychological processes that arouse and direct goal-oriented behavior.
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