You Have Recently Been Hired to Manage the International Marketing

question 152

Essay

You have recently been hired to manage the international marketing division of a large company.Your first job will be to revamp the marketing campaigns for three different products that your firm markets internationally.You feel that you need input from a variety of people to accomplish your goal,so you have decided to use groups.Briefly describe the group decision-making technique(s)you plan to use to accomplish your goal.