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Jim Is an Excellent Communications Executive at a Fortune 300

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Jim is an excellent communications executive at a Fortune 300 company.A Fortune 100 company is trying to recruit him,but in their current structure,he would report to the head of human relations.Jim knows that to be successful he must report to the CEO.He is so good at his job that adding him to the CEO's span should not be a problem.He is suggesting the change in structure due to ______.


Definitions:

Marketing Resource Allocation

The process of allocating marketing budget and resources across different channels, campaigns, and activities to optimize the return on investment.

P2P

Short for peer-to-peer, a decentralized communications model in which each party has the same capabilities and either party can initiate a communication session.

Service Companies

Businesses that provide intangible products, such as expertise, experience, and activities, to consumers or other businesses in exchange for payment.

Venmo

A mobile payment service that allows users to transfer money to one another, typically using a mobile phone app.

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