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Growth-Need Strength Is Presumed to Affect How the Job Characteristics

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Growth-need strength is presumed to affect how the job characteristics approach works for different people.


Definitions:

Innovation

The process by which ideas are transformed into new products and services that will help firms grow.

Alpha Testing

An attempt by the firm to determine whether a product will perform according to its design and whether it satisfies the need for which it was intended; occurs in the firm’s research and development (R&D) department.

Product Life Cycle

The course of a product’s sales and profits over its lifetime, involving several stages such as introduction, growth, maturity, and decline.

Maturity Stage

A phase in the product life cycle where growth stabilizes, and sales peak, often leading to increased competition and market saturation.

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