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A matrix design would NOT be effective when
Off-price Retailer
is a type of retailer that offers high-quality goods at lower prices than those of conventional retailers by buying overstocked or out-of-season items from manufacturers.
Full-line Discount
Retailers that offer a wide range of products from various categories at discounted prices, aiming to be a one-stop shop for consumers.
General Merchandise
Refers to a broad category of products that are sold by retailers, including household goods, apparel, and automotive products, among others.
Specialty Stores
Retail outlets focusing on specific product categories, offering a deep assortment within those categories, accompanied by expert knowledge and high service levels.
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