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Managers Start by Listing Each Set of Forces and Then

question 158

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Managers start by listing each set of forces and then trying to tip the balance so that the forces facilitating the change outweigh those hindering the change when they are doing ____________________.


Definitions:

Strategic Alliance

Partnership formed to create a competitive advantage for the businesses involved; in international business, a business strategy in which a company finds a partner in the country where it wants to do business.

Brand Partnership

A strategic collaboration between two or more brands with the aim to co-create value through joint marketing efforts, product development, or other business ventures.

Amazon's Web Site

Amazon's website is an online retail platform that offers a wide range of products, from books and electronics to clothing and household goods, facilitating purchases globally.

Nearshoring

Outsourcing production or services to locations near a company’s home base or closer to customers.

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