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Earthlink Is Interested in Achieving Name Recognition with Grassroots America

question 76

Multiple Choice

Earthlink is interested in achieving name recognition with grassroots America.Its marketing department has developed three possible plans,all of which involve the sponsorship of country music concerts.Using ____ thinking,the manager was able to see that while the performers are all country music singers,each appeals to a different segment of the country music market.


Definitions:

Japanese Yen

The official currency of Japan, represented symbolically as ¥.

U.S. Dollar

The U.S. Dollar is the official currency of the United States of America, used as the standard unit of money for transactions within and outside the country.

Japanese Importer

A company or individual based in Japan that buys goods from other countries for resale or use in Japan.

British Pound

The official currency of the United Kingdom, symbolized as GBP, it is one of the world's major currencies.

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